Hitachi Construction Machinery (Europe) NV (HCME) welcomed members of its European dealer network to a milestone gathering and award ceremony at its Amsterdam headquarters on 11-13 March. The prestigious occasion was an opportunity to celebrate their past achievements and look forward to the brand’s evolution to LANDCROS next year.
Following informative sessions on strategy, collaboration, business growth and shared priorities, the dealers enjoyed hands-on machine demonstrations in the dedicated demonstration area. A tour of the new-look factory, restructured in advance of the launch of LANDCROS FIT, brought the new customisation programme to life.
“It’s important to look back at what we have achieved in our shared journey,” says HCME President Francesco Quaranta. “As well as focus on what comes next. As we prepare for an exciting new chapter in our company’s history, we are building on strong foundations with our loyal dealer network.”
The glittering awards evening highlighted the sales performance of dealers in various machine categories. Winners of the ‘Performance Growth Award’ included Rotator (Finland) for crawler excavators, Nasta (Norway) for wheeled excavators, HJM (Spain) for wheel loaders and CMD (Israel) for mini excavators. Belgium’s dealer Luyckx collected the Sales Funnel Management Excellence Award.
“This year’s awards reflect not only outstanding sales performance, but also the depth of commitment our dealer network brings to every market they serve.” Says Hubertus Muenster, Director Sales at HCME. “The strength of our commercial results across Europe is a direct testament to the dedication of our partners. As we approach the transition to LANDCROS, I am confident that these strong relationships will continue to drive growth and open new opportunities.”
Building on strong foundations
Additional accolades were presented to dealers excelling in the provision of parts and rental equipment. Delvator AB (Sweden) picked up the Parts Sales Performance Award.
And SCAI collected the Rent2Rent Fleet Growth Award in recognition of its success with the Hitachi Premium Rental programme in Italy.
Further awards were collected by Kiesel (Poland) for marketing, Probst Maveg (Switzerland) for extended warranty, Hitachi Construction Machinery NL for ZAXIS Finance, and Hitachi Construction Machinery UK for dealer intelligence platform adoption.
“Bringing our dealer network together in Amsterdam was a powerful reminder of the shared vision that unites us,” says Laura Hendriks, Director Marketing & Brand Communication at HCME. “The recognition given to Kiesel for marketing excellence is particularly meaningful – it combines innovative thinking with clear strategic objectives and original campaign execution. As we prepare to introduce LANDCROS to the world, events like this are essential in building the alignment and enthusiasm that will make our brand evolution truly resonate across Europe.”
Francesco adds: “We are FIT for the future – with loyal partners, to outstanding customers. We appreciate our Dealers loyalty and expertise in Europe, and the role they play in providing our customers with outstanding Hitachi’s products, solutions, service and support. Congratulations to all who celebrate our achievements and focus on shaping our future brand LANDCROS.”
